Ethical and Responsible Uses of AI

August 8, 2024

Know

Depending on the LLM model and the version of the model (ChatGPT, Gemini, Claude, Other AI vendors, etc) data you upload may be used to train their model or in ways you do not want, so analyze their Privacy Policy and Terms of Use before uploading any data or information.

Understand

Collaborate closely with your legal teams to comprehend the implications of AI-generated content and ensure your organization and its partners are using AI responsibly. This includes understanding the AI policies and practices of your vendors and partners to maintain compliance and ethical standards across the board.

Act

Develop and implement a comprehensive AI policy within your organization. This policy should establish clear guidelines and protocols for the ethical use of AI in marketing, ensuring adherence to legal standards and industry best practices. By doing so, you can more confidently navigate the complexities of AI while maintaining trust and integrity in your business operations.

Principles We Consider

Transparency: Ensure clients are fully informed about how AI is used in our services and the benefits it provides.

Privacy and Security: Protect client data by adhering to strict data protection regulations and implementing robust security measures.

Ethical Use: Use AI responsibly to avoid discrimination, harm, or unfair decisions, and do not intentionally use copyrighted or protected works without proper authorization.

Accountability: Maintain human oversight and take responsibility for the outcomes of our AI applications.

Continuous Adjustment: We will closely monitor and stay abreast of legal precedents and laws as they relate to the use of AI in Marketing, and will update our policies accordingly

It’s imperative for you to work with your legal teams before you put them in practice.