Our Thinking on AI: Insights for Leaders

December 20, 2024
Looking Forward: AI's Dual Impact in 2025
In our 30 years of advising brands on leveraging emerging tech, we have never seen such an impactful period as the past month, with generative AI capabilities evolving to incredible levels. Read more here…

December 13, 2024
Unlock Opportunity with AI Disruption
In times of rapid technological change, disruption often presents unique opportunities for brands willing to innovate. Creative storytelling is one area where this is happening today —but it requires bold foresight, strategic planning, and disciplined execution. Read more here…

December 4, 2024
Bridging the AI Knowledge Gap: A Strategic Imperative for Boards and Executives
As you finalize plans for 2025, a recent Deloitte study revealed a concerning gap: nearly 80% of board members and C-suite executives report their boards have limited to no knowledge or experience with Artificial Intelligence (AI). Read more here…

November 14, 2024
The Emerging Impact of AI Agents on Consumer Behavior and Brand Engagement
In our launch post, Embracing ‘What If?’: How Leaders Navigate AI, we asked Leaders to explore future opportunities. Today, we ask, ‘What If the promise of AI agents in 2025 becomes reality?’ Read more here…

November 7, 2024
Budgeting for AI in 2025: Strategic Considerations for Organizational Leaders
Are you grappling with how to allocate resources effectively for AI initiatives in your 2025 plan? If so, outlined below are key considerations to guide your budgeting process to help ensure AI investments create clear, measurable value—not vague promises. Read more here…

October 29, 2024
From Technology to Transformation: Embracing AI as a Strategic Partner
We are often asked about the role of AI in marketing, particularly as it relates to one’s career or how to shape an organization. Our response is straightforward. It will be both profoundly transformative and challenging. Read more here…

October 25, 2024
AI is Changing Search
A few months ago, Perplexity was probably known mostly to a niche audience of AI innovators and now it’s being mentioned in a top story in The Wall Street Journal along with TikTok and Amazon as threats to Google. Time will tell on that, given Google’s AI capabilities, data, distribution and Overviews product, but regardless, it’s a good example for leaders to think about three lessons learned from past emerging tech cycles: Read more here…

October 22, 2024
Embracing ‘What If?’: How Leaders Navigate AI
Much of the focus and captivation with Generative AI (GenAI) is on its current capabilities—rightfully so, as it’s crucial to understand how AI is impacting businesses today and laying the foundation for future scalability. But with AI progressing at a breakneck pace, forward-thinking leaders are already asking, “What if?”—exploring future opportunities, while those who don’t, risk becoming Laggards and falling behind. Read more here…