Is your agency ready for an AI-Powered Marketing World?

The advertising agency business is on the brink of a seismic shift, and if you're not prepared, your agency may struggle to compete. As AI technology advances at a breakneck pace, the traditional ways of doing business are rapidly becoming obsolete.

The Coming Threat.

"…95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, at almost no cost be handled by the AI...”

Sam Altman, OpenAI/ChatGPT Founder

Whether it's 95%, 50%, or 30%, and when, nobody really knows. But the bigger picture is, the advertising and marketing industry is being rapidly disrupted due to AI. As AI increasingly automates many of the tasks traditionally performed by Agencies with Clients understanding the power of internalizing AI tools and managing strategic planning, creative development, and media placement. As a result, Agencies that do not adapt to the AI-Powered Marketing World may see their very futures at risk.

The Current Challenge.

On The Artificial Intelligence Show podcast, co-host Paul Roetzer, arguably one of the top AI KOLs, shared his perspective:

"I have sat in executive meetings and board meetings over the last 12 to 18 months, and these are the exact conversations that are happening.

How do we cut agency spend? Do we need as many outside agencies? Are we able to bring work in-house now with our AI-augmented teams? There are absolutely the discussions of 'Do we need as many humans doing the work?

These are the discussions that are happening, whether you think they are or not."

Clients are already asking Agencies to do more for less – and they are increasingly questioning the value of traditional Agency services when AI can manage tasks like data analysis, ad targeting, and content generation in a fraction of the time and cost. As a result, agencies need to prepare themselves to operate in a world of lower budgets, tighter margins, and an unrelenting pressure to deliver exceptional services at unprecedented speeds.

Agencies not embracing AI will struggle with challenges to fee-based models, maintaining EBITDA levels, declining revenues and obsolescence.

The Upside: The Solution is in Your Control.

Within every challenge lies a great opportunity and we want to be your partner to take advantage of an AI-Powered Marketing world helping you embrace AI, enhance your service offerings, and demonstrate unparalleled value.

Adapting to this shift requires an AI Readiness and Adoption Plan to:

1. Invest in AI understanding and technology

2. Upskill talent

3. Instill a Culture of Change

How PVAI Can Help Your Agency Thrive.

PVAI's unique combination of Agency Ownership (and Exiting) and Management Experience combined with Deep Emerging Technology / AI prowess, enables us to be your co-pilot, guiding your agency to stay competitive in an AI-driven market.

We offer a comprehensive solution to future-proof your agency.

There is no silver bullet. But, as previous agency owners, we have lived through and solved for the questions that keeps agency leaders up at night and we will work with you to answer them:

• Where does my agency need to be in 12 months?

• What should I be budgeting for in 2025?

• How do we get from here to there?

We’ll partner with you to manage the disruption to traditional revenue models, leverage AI to create new competitive advantages. and fully integrate AI into your workflow and operations.

• Strategic Planning and Implementation:

  1. Transitioning to an AI First Operating Model

  2. Optimizing Current Revenue

  3. Maintaining Current EBITDA Levels

  4. Identifying New Revenue Streams

• Audit and Roadmap for AI Tools

  1. We provide a detailed audit and roadmap to determine which AI tools you need to onboard and when, ensuring a smooth transition.

• Upskill Your Staff to Provide Next Level Innovative Services grounded in AI.

  1. We train your team to leverage AI effectively, enabling them to not only do more with less and enhance their productivity but also deliver a level of service that will make you more valuable to clients.